Financial Literacy
Budgeting, saving, emergency funds, credit scores, insurance, inflation and the power of compounding.
Finance educator · ESG research analyst
Understand money. Build better decisions. Create a sustainable future.
I'm Meenakshi S., an MBA in Finance with a specialisation in capital markets. Through Khojo Dimaag I explain personal finance, investing, money psychology and ESG in plain language, for students, young earners and families across India.
Financial LiteracyCapital MarketsBehavioural FinanceESGMoney for Kids
Fulfillment
The Khojo Dimaag library
Five shelves of money learning
Every lesson on the channel sits on one of these shelves. The aim is understanding, not tips: you should leave each video able to ask a sharper question about your own money.
Foundations
Capital Markets & Investing
How stock exchanges work, equity and debt, mutual funds, derivatives basics, and reading a company's financial statements.
Behavioural Finance
Loss aversion, herd behaviour, overconfidence and FOMO: why smart people make costly money mistakes, and how to catch yourself.
ESG & Sustainability
Environmental, social and governance analysis, GRI reporting, greenwashing red flags, and what sustainable investing really means.
Money Education for All
Money for kids and families: needs versus wants, pocket money, first bank accounts and age-appropriate money habits.
Format: short explainers, worked examples, and live Q&A
Language: English and Hinglish
Promise: education only, no stock tips
About Meenakshi
A researcher who learned markets by doing, now teaching what she wished she'd known
Turning insights into impact and strategy into sustainable value.Analyzing today for a sustainable tomorrow
My finance career began with an MBA in Finance from Bharati Vidyapeeth, Navi Mumbai, with a super-specialisation in capital markets, and two NSE NCFM certifications earned while I was still a student.
As a Research Analyst in ESG & Sustainability at Global Proserv Ltd in Mumbai, I analysed the environmental, social and governance performance of Fortune 500 companies against GRI (Global Reporting Initiative) guidelines. That work taught me to read past the headline numbers and ask how a business treats people, the planet and its shareholders.
I have also traded independently in the cash and derivatives segments, which gave me a first-hand respect for risk management, position sizing and the emotional side of money decisions.
Khojo Dimaag, Hindi for "a seeking mind", is where I bring these threads together: clear, honest money education that helps you think, not just follow.
Professional experience
Research, analysis and real-market practice
Research Analyst (ESG & Sustainability)
Global Proserv Ltd (GTL Ltd), Mumbai
- Analysed ESG data and sustainability performance of Fortune 500 companies.
- Conducted research in line with GRI (Global Reporting Initiative) guidelines.
- Evaluated companies across four parameters:
Economic performanceSocial responsibilityCorporate governanceEnvironmental impact
Independent Professional Trader
Self-directed · Cash and derivatives (F&O) segments
- Applied technical analysis, risk management and market-trend analysis.
- Executed rule-based strategies around volatility and price action, with controlled risk–reward.
- Built hands-on judgement in real-time decision-making and capital management.
Areas of expertise
What sits behind the lessons
Financial analysis & valuation
- Financial statement analysis
- Ratio analysis
- FCFF & FCFE
- DCF valuation
- Relative valuation
- Dividend discount model
Financial modelling
- Three-statement model
- Budgeting & forecasting
- Variance analysis
- Sensitivity analysis
- Scenario analysis
Corporate finance
- Time value of money
- Capital budgeting
- Investment banking concepts
- LBO modelling
Equity research & investment analysis
- Company & industry research
- Portfolio analytics
- Credit risk analysis
- CMA data preparation
Market & strategic analysis
- Market research
- TAM, SAM & SOM
- Real estate financial analysis
- Pitch deck preparation
ESG research
- GRI-aligned analysis
- Governance review
- Sustainability reporting
- Greenwashing checks
Advanced ExcelGoogle SheetsPower BIPowerPointWordAI tools
Education & certifications
Credentials
2006–08
PGDBM / MBA in Finance, super-specialisation in Capital Markets
Bharati Vidyapeeth, Navi Mumbai
| Certification | Issued by | Year | Status |
|---|---|---|---|
| NCFM – Derivatives Dealers Module | National Stock Exchange of India (NSE) | 2008 | Certified |
| NCFM – Mutual Fund Dealers Module | National Stock Exchange of India (NSE) | 2008 | Certified |
| Corporate Finance & Investment Banking | Skill India · training by Skill Arbitrage | — | Certified |
| Equity Research | Skill Arbitrage | — | In progress |
| Merchant Banking | Skill Arbitrage | — | In progress |
| CFA Program | CFA Institute | — | Planned |
Certificate IDs are available for verification on request through the contact form.
Questions
Frequently asked
What is Khojo Dimaag?
Khojo Dimaag (Hindi for "a seeking mind") is an education channel by Meenakshi S. that explains money in plain language: financial literacy, how capital markets work, behavioural finance, ESG and sustainability, and money lessons for children.
Does Khojo Dimaag give stock tips or investment advice?
No. Khojo Dimaag is purely educational. It does not recommend securities, predict prices or claim returns. Any market example uses price data at least three months old, in line with SEBI guidance for investor education.
Who is the content for?
Students, young earners, parents who want to teach children about money, and anyone curious about how markets, behaviour and sustainability shape financial decisions.
Can Meenakshi run a financial literacy session for my school, college or company?
Yes. Use the contact form below to describe your audience, group size and preferred topic, and she will reply by email.
What is ESG and why does it matter to everyday investors?
ESG stands for Environmental, Social and Governance. It is a way of looking at how a company treats the planet, people and its own shareholders, which helps investors judge long-term risks that financial statements alone may not show.
Contact
Let's talk money learning
Workshops for schools and colleges, collaborations, speaking invitations, or a question you'd like answered in a video. I read every message.
Based inIndia · sessions online and in person
Reply timeUsually within 2–3 working days